Da'wah and the Dynamics of Modern Communication

This article discusses the adaptation of da'wah strategies in modern communication dynamics, The method and approach used this study is library research with a descriptive qualitative through literature study, content analysis, meta-analysis, to obtain comprehensive understanding. Based on paper, it found that needs be adapted development communication. Social media platforms become very important as one effective by referring ethical/moral values professionalism while still paying attention social cultural context maintain quality harmonious all parties.